Email Marketer — Campaigns & Automated Flows
I work in email marketing — setting up sending platforms (Mailchimp, SendPulse, GetResponse), writing emails, and building automated flows for specific scenarios: a welcome series, abandoned cart, win-back for inactive subscribers. Before launch I always check the technical side — SPF, DKIM, domain reputation — because even the best-written email is useless if it lands in the Spam folder. I segment the list instead of sending 'the same email to everyone,' which noticeably improves open rates and reduces unsubscribes. I write subject lines and copy focused on one clear action rather than trying to cram everything into a single email. I track open rate, click-through, and unsubscribe metrics, and adjust strategy if something consistently underperforms instead of continuing a routine send out of inertia. I don't build complex CRM integrations at the development level — I work with ready-made integrations from sending platforms and basic API usage. A comfortable format is a full automated flow setup or a regular send of 2–4 emails a month.