Logo & Brand Identity Designer
I've been designing logos and starter brand guidelines for eight years — I started out laying out print materials for local coffee shops, then moved into digital work. My main focus is minimal marks that stay legible at small sizes: a favicon, a mobile app header, packaging. I work in Illustrator and Figma, and I hand off final files as vectors in every format needed for print and web. Before starting, I always ask for a short brief: company values, three competitors, three references you like, and three you definitely don't — it saves both of us at least one wasted round. I usually propose two or three genuinely different directions rather than a dozen variations on one idea. Adapting a mark for social avatars and email signatures can be ordered separately. I don't take on finishing someone else's unfinished logo — that's a different, not always rewarding job, and I say so upfront.