Content Marketer — Strategy & Blog
I do content marketing for B2B and SaaS projects — from building a content strategy to running a company blog. I start with analysis: who the target audience actually is, what questions they're really asking in search and communities, what's missing from competitors' content. From there I build a quarterly content plan mapped across the funnel — from broad explainer articles for a new audience to narrower pieces for readers already comparing specific solutions. I write some articles myself, and brief copywriters with a detailed outline for the rest, then edit for a consistent brand voice. I make sure content actually answers the reader's question rather than being 'SEO text for the sake of keywords' — otherwise you get traffic with no leads. I set up basic content distribution — newsletter, social reposting, repurposing one article into several formats. I don't do technical SEO at the code and markup level — that needs a dedicated technical specialist. A comfortable format is running a blog with 4–6 published articles a month.